Images and visuals are taking over. A picture tells a thousand words and people love images.
How many times have you heard the saying “I didn't believe it until I saw it”?
So if you have a website or blog, you can no longer just stick to text. Most people just skim read anyway – but by having visual content you will get them to hang around a little bit longer wanting more.
As everyone is time poor and very conscious of their money, they tend not to waste time and do research on line. As more and more people are searching on line, your website will be the first impression they get of your business. As a small business owner, you need to have a professional looking website, so that your customers will take you seriously. Having an unprofessional looking website won’t make a great first impression and your customers will go to your competition.
I attended a half day Facebook workshop organised by the City of Glen Eira, which was presented by Alli Price from Motivating Mum.
This was a very popular workshop indeed, and every small business owner in the room was keen to learn more about Facebook and how it can help them with their particular business. As I found it very relevant to our business, I thought I would share some of the insights covered.
Facebook is the most labour intensive of all social media. This is so, given the constant changing of the algorithms which in turn determines on whose newsfeed your posts appear on. With Facebook you need to work harder so that your likers can actually see what you post.
Imagine losing your website? All that hard work and money invested in your website: from the design work, the content, the graphics, important data that you have stored, all gone. As a small business owner, this would certainly be one thing that you would want to avoid. Unfortunately this can happen, and for some small business owners it means restarting the website from scratch. Ouch!! So, backing up your website would seem the logical thing to do? Absolutely!
Here are 5 reasons why you should back up your website:
It can often seem very confusing and mind boggling as to what to put in your content for your website. When you are building a website, you need to create a credible website, whereby clients will trust you and have confidence in you. The most important point to remember is that you need to ensure that your clients will actually want to buy from you.
2014 will be a big year for social media and small businesses. Social media is a powerful and useful tool to build your brand and increase your visibility. In fact, it’s probably getting to a stage that if you don’t have at least one form of social media you will be at a disadvantage.
I attended a half day workshop at the City of Glen Eira, which was presented by Rachael Pickworth. The topic is relevant to all small business owners, and as the year is almost over, it was a great idea to attend this workshop and get ready for 2014.
The participants ranged from start-ups to established businesses of 20+ years. There was a great vibe and a lot of positive energy in the room, and the presentation was quiet good and here is a summary of what was covered.
When we think of brand identity design, you may ask yourself who needs it? The answer is – everyone form huge corporations to small businesses. If you think about yourself and your day from the moment you wake up in the morning , you are surrounded by logos on items such as your shampoo, toothpaste, perfumes, breakfast cereals, teas, drinks, and once you power on your computer the logo bombardment just continues. So there is no escaping it.
So why is all this branding so important?
Because people choose products based on a perceived value rather than its real value. So if you can get the branding right you are able to increase a products perceived value. Here is an example to illustrate this point – think about companies that have had bad publicity in the media which really tarnishes the brand name.
Marketing can seem complicated, and even those that have studied marketing, are finding that there has been so much change especially in the last 5 years. However, marketing need not be complicated and expensive. As a small business, we usually have a tight budget, and we need to spend it wisely. As Christmas and the New Year approach, there are free marketing tools available, and below are some action points to put into place ASAP.
Make sure that what you are writing is true and that you will deliver what you promise. There is nothing worse than not being able to deliver what you have promised.
Ensure that your text is short but not too short. Make sure that the content that you provide gives readers what they want quickly, yet enough detail for those that want an elaboration. Make sure that you don’t go off on a tangent, as readers quickly lose interest and will go elsewhere.
According to marketing experts, self- marketing is very important and it doesn’t cost much, apart from your time. Time? I don’t have any time I hear you saying as you read this. Well, you need to make time.
A good form of self- marketing to start with would be a blog . You need to write about relevant content to your field, so that your readers will be interested and keep wanting to come back. A good start would be to dedicate a couple of hours on a Monday or Friday afternoon, to get your blogging done. However, actual blogging topics, should be jotted down as and when they come to you, so that you have this for future reference.
We always hear about websites that are hacked, ranging from large multinational businesses,to governemnt sites, to personal blogs. But how can this be and how can it be prevented? Well,you need to protect your website from potential hackers. Most people don't think that there website will be a target,but the targets are random, and the point of attack is initiated by software programmes which are created by hackers. It is then similar to an infection that enters your body and you then become vulnerable. The cybercriminals can cause substantial damage form defacing the site to stealing login credentials.
To minimise the risk of your site being hacked, here are some useful tips:
"According to market research firm IDC , there will be 134.4 million desktop PC and 180.9 million labtops shipped world wide this year".
In comparison there will be 227.3 million tablets shipped this year and 1.013 billion smart phones.
Websites that are designed for full screen desktop computers, don't work well on smaller smart phone screens. Hmmmmmmm, so all those smart phone savy customers that access non mobile optimised websites would undoubtedly be annoyed and frustrated. This could inturn lead them to a competitor with a mobile website.
So what is a mobile optimised (responsive) website?
When starting out a business venture, a lot of businesses have the question: Do i need a website?
Well, marketing experts agree that as a start it is worth investing money into at least a simple website that will give you internet presence. The simple website would have a home, about us, and a services page,and this would be enough to get you started.
Secondly, there are other aspects of social media that are very relevant,such as setting up a Linkedin profile. Linkedin is a social networking website, and has 4 million users in Australia alone.
Thirdly, a good business card is also very important. It is a good idea to leave a business card with a potential client, and that way they will know exactly where to find you should they need to make contact. Once you have these three elements of your business in place you are definitely on the right track.
Being in business in 2013, it is imperative that you present your business professionally via the internet. Why?
The reason is that the world is changing at a very rapid pace, and potential customers are no longer just picking up the phone or coming in personally to get a quote.
A majority of people today are researching on line, and for you as a business this means that an on line presence is a must.
A good online presence is a website - whether it be a simple website to help you get started, or a fresh new web site to replace your existing website, give us a call on 0405 04 8188 or email for a free no obligation quote.