Social media trends for 2014
2014 will be a big year for social media and small businesses. Social media is a powerful and useful tool to build your brand and increase your visibility. In fact, it’s probably getting to a stage that if you don’t have at least one form of social media you will be at a disadvantage.
Here are some of the trends for 2014
Every website needs to be optimised to be mobile friendly
This continues on from last year’s trend which makes it even more important now. If you haven’t already done so, you should think about switching to a mobile friendly website. You can’t turn around today without bumping into someone who is checking out something on a small screen. However, the fact is that a majority of small business owners still do not have a mobile optimised web site, so this is good for you – get yours optimised ASAP!
Blogging continues to be very important for business
Creating good content on a regular basis, and thus driving traffic to your website, will assist in generating new business. If you are a small business owner, and you don’t have a blog, then it’s definitely time to start thinking about one
Google Plus is likely to grow faster
Most of us are more probably used to using face book and twitter, but there are benefits from using Google plus. Google plus has an increasing number of users because they are leaders in SEO. Any small business owner /start up would benefit from Google plus, even though most of your clients are not on Google plus, but from an SEO point of view it’s definitely worth looking into.
Image centric sites becoming more powerful
Text is definitely still required, but you need to think of ways of incorporating images into your web strategy. With more than 2.5 billion camera phones in use, photos have become a universal language. Sites like Instagram, Pinterest, and most probably many more to come up will be based around image.
Increase in demand for video productions
With the power of the internet and the ability to capture and sell to an international audience, video may become a key way to communicating key messages to clients. So what does this mean for a small business? It means that people love to watch videos, and we may just need to alter the way we present our content.
Sharing continues to be important
This is very relevant and more businesses continue to use social media to market their products and services. So sharing is definitely caring
It is great to be back in the new year and into the full swing of things. We look forward to sharing relevant information with fellow small business owners. Have a great week!