When we think of brand identity design, you may ask yourself who needs it? The answer is – everyone form huge corporations to small businesses. If you think about yourself and your day from the moment you wake up in the morning , you are surrounded by logos on items such as your shampoo, toothpaste, perfumes, breakfast cereals, teas, drinks, and once you power on your computer the logo bombardment just continues. So there is no escaping it.
So why is all this branding so important?
Because people choose products based on a perceived value rather than its real value. So if you can get the branding right you are able to increase a products perceived value. Here is an example to illustrate this point – think about companies that have had bad publicity in the media which really tarnishes the brand name.