I attended a half day Facebook workshop organised by the City of Glen Eira, which was presented by Alli Price from Motivating Mum.
This was a very popular workshop indeed, and every small business owner in the room was keen to learn more about Facebook and how it can help them with their particular business. As I found it very relevant to our business, I thought I would share some of the insights covered.
Facebook is the most labour intensive of all social media. This is so, given the constant changing of the algorithms which in turn determines on whose newsfeed your posts appear on. With Facebook you need to work harder so that your likers can actually see what you post.
2014 will be a big year for social media and small businesses. Social media is a powerful and useful tool to build your brand and increase your visibility. In fact, it’s probably getting to a stage that if you don’t have at least one form of social media you will be at a disadvantage.